Images made exactly
for your brand.
We handle everything. From concept to final file. Briefing, generation, iteration, retouching, and delivery. All tailored to your project.
Start your project No commitment required · We'll get back to you within 24 hoursCan't find what you need in the catalog? We produce it for you. Send us a brief, visual references, tone, format, use case, and we'll come back with images built around your brand, not someone else's.
From brief to final files,
we handle it all.
- 01
You send a brief
Tell us what you need. Product type, tone, visual references, dimensions, intended use. No need for a perfect document. A few sentences and some example images are enough to get started.
- 02
We generate and curate
Our team produces a first batch of images based on your brief, using a combination of AI generation, photography, and professional art direction. We curate internally before anything lands in your inbox; you only see the strongest options.
- 03
You review and iterate
Pick what works, flag what doesn't. We refine based on your feedback. Adjustments in composition, color, subject, background, or style. Iteration rounds are included in every package.
- 04
Professional retouching
Approved images go through a retouching pass. Color grading, cleanup, background removal, consistency adjustments. Delivered in the formats and resolutions you need.
- 05
Delivery and licensing
Final files delivered via download link. High resolution, organized, ready to use. Every image comes with an Extended License covering commercial use across all media.
What you get
Everything included,
nothing to figure out.
Who it's for
Built for any project
that needs a distinct look.
Packages
Flat-rate packages.
No surprises.
$599 USD
One-time · Up to 10 final images
- Up to 10 final retouched images
- 2 iteration rounds included
- High-resolution delivery (JPEG + PNG)
- Extended License on all files
- Delivery in 5–7 business days
$1,290 USD
One-time · Up to 30 final images
- Up to 30 final retouched images
- 4 iteration rounds included
- High-resolution delivery (JPEG + PNG + transparent)
- Extended License on all files
- Priority turnaround, 3–5 business days
- Dedicated project channel
30 Extended Licenses on Adobe Stock cost $1,920–$2,400, without any production work. At Focusly, you get custom images built for your brand + the license, for $1,290.
Need something larger or ongoing? Let's talk.
Good to know before you start.
A rough direction is enough to get started. Visual references (mood boards, competitor examples, color palettes) are more useful than long descriptions. We'll ask follow-up questions if we need more before producing anything.
Yes, that's the point. You can specify subjects (people, products, animals, objects), environments (studio, outdoor, abstract), lighting, color palette, composition style, and any visual constraints your brand has. The more specific, the better.
Iteration rounds are included in every package. Tell us what isn't working, direction, subject, tone, anything, and we'll adjust for the next round. We don't consider a project done until the images work for your use case.
Our process combines AI generation with real photography, art direction, and professional retouching. The final images are curated and refined by our team; AI is a tool in the process, not the entire pipeline. The result is images that feel considered, not generated.
Every custom image comes with an Extended License, covering commercial use across all channels including print, digital, merchandise, broadcast, and large-scale campaigns. No usage limits, no expiration.
After we confirm your brief and agree on scope, we send an invoice before production begins. Payment is a one-time flat fee, no subscriptions, no hidden costs.