Terms of Service
The rules for using Focusly: how licenses work, what you can expect from us, and what we expect from you.
Last updated: May 2026The short version: buy a license, get commercial usage rights for that image, no subscriptions, no expiration. Play by the rules in Acceptable use, and you're set. The sections below just make the fine print explicit.
1. Acceptance of these terms
By accessing or using Focusly, including browsing the catalog, purchasing a license, or requesting a Studio project, you agree to be bound by these Terms of Service. If you do not agree, please do not use the site.
These terms apply alongside our Licenses page, which governs how you may use images you purchase; where the two conflict on licensing specifics, the Licenses page controls.
2. Using Focusly
You must be at least 18 years old, or the age of legal majority in your jurisdiction, to make a purchase. You're responsible for keeping any account credentials confidential and for all activity under your account.
You agree to provide accurate billing and contact information and to keep it up to date, so we can deliver purchases and respond to support requests.
3. Licenses and purchases
Every image purchase is a one-time payment, not a subscription; there are no recurring charges or auto-renewals. Two license tiers, Standard and Extended, are available; the specific rights each grants (permitted uses, print runs, resale, and so on) are set out in full on our Licenses page, which forms part of these terms by reference.
Licenses are perpetual once purchased; they do not expire and are not revoked by later changes to these terms, except in cases of fraud, chargeback, or a violation described in Acceptable use below.
4. Payment, pricing and currency
Prices are shown in the currency detected for your session and processed securely through our payment provider, Stripe; we do not store your card details. Amounts charged reflect the price and currency confirmed at checkout.
Sales are final once a license is delivered, given the nature of digital goods; if something's gone wrong with your order, contact us and we'll make it right.
5. Acceptable use
You agree not to:
- Upload, generate, or distribute unlawful, infringing, or harmful content
- Attempt to circumvent the restrictions of your purchased license
- Resell or redistribute unlicensed images as your own stock
- Scrape, bulk-download, or otherwise interfere with the normal operation of the site
We reserve the right to suspend access or cancel a license tied to an account that violates this section.
6. Intellectual property
Focusly and its content partners retain all ownership and copyright in the images, site design, and branding, except for the specific usage rights granted to you under a purchased license. Purchasing a license gives you the right to use an image as described in that license; it does not transfer ownership of the underlying image.
All Focusly trademarks, logos, and site content outside the catalog (text, layout, code) may not be copied or reused without permission.
7. Studio custom production
Studio projects are custom production engagements, briefing, generation, iteration, retouching, and delivery, tailored to your request. Once a Studio project is paid for and delivered, the usage rights for the final files are set out in the project agreement or invoice provided at the time; where none is specified, Extended License terms apply by default.
Studio briefs, references, and project details you share with us are used only to complete your project and are not added to the public catalog without your permission.
8. Termination and suspension
We may suspend or terminate access to Focusly for any account that violates these terms, attempts fraud, or abuses the service; where possible, we'll try to notify you first. You may stop using Focusly at any time; termination does not affect licenses already purchased in good standing.
9. Disclaimers and limitation of liability
Focusly is provided as is; we do not guarantee the site will be uninterrupted or error-free. To the extent permitted by law, Focusly is not liable for indirect, incidental, or consequential damages arising from your use of the site or licensed images.
Nothing in this section limits liability that cannot be excluded under applicable law.
10. Changes to these terms
We may update these terms from time to time, most often to reflect new features (like Studio) or pricing changes. The "Last updated" date at the top of this page reflects the most recent revision; continued use of Focusly after a change means you accept the updated terms.
11. Governing law and contact
These terms are governed by the laws of the jurisdiction in which Focusly operates, without regard to conflict of law principles. If you have questions about these terms, reach out; we're glad to clarify anything before you buy.
Common questions
Yes, alongside the specific usage rights set out in your Studio project agreement or invoice.
Sales are final once a license is delivered, since it's a digital good; contact us if something's gone wrong with your order.
We'll update the Last updated date above; continuing to use Focusly after a change means you accept the new terms.
Full details live on our Licenses page; these terms incorporate them by reference.